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At Kobeyaki we have a fresh approach to Japanese cuisine by providing healthy, creative and delicious Japanese food in a fast casual environment. Our mission is to bring inspiring food to our guests in a causal setting.

Our Food 

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 Our Mission

The reputation of traditional Japanese cuisine as one of the healthiest world cuisines precedes it – and with good reason. Why does Japan have the lowest obesity rate in the developed world and why do its people live longer than everyone else? 

The secret is in the food and how it’s eaten.

A traditional Japanese diet is well balanced, featuring more fish than red meat, plenty of vegetables, pickled and fermented foods, and healthy portions of rice. It involves little highly processed food and lower overall sugar intake. Basically, the Japanese diet is low in calories and extremely nutritious.  

Founded - 2011  in New York City

 KOBEYAKI lives by these fundamental principles and strives everyday to bring healthy, creative and delicious Japanese food to our guests in a casual environment.

Our Culture 

Our Values

We want to build a community through 

our food + our people + our customers

We can build a community that is passionate about the unique, healthy and exciting experience that we create at our restaurants.

We want to foster the idea that everyone has a stake in the company’s success and we can all work toward making the  Kobeyaki experience the best it can be.


Part of the Culture at Kobeyaki is shaped by a Japanese philosophy called KAIZEN

The word simply means “GOOD CHANGE”

It is a Japanese philosophy that focuses on consistently improving and changing for the better.

These changes don’t have to be big or take place all at once. They can be simple, small or gradual changes to (improve)  enhance the Kobeyaki experience.


Using multiple styles and lines of communication we created a platform to engage our employees and our customers.

We consistently use this platform to create a culture that can evaluate ideas, identify problems, analyze opportunities and foster an organization-wide empowerment to act.